Grails: When Sneakers Change the Game
series not in production
Ended
Documentary
Seasons | 1
Episodes | 6
avg.Runtime | 27 min
First EP | 2022-12-14
Last EP | 2022-12-14
Overview
Stream on
The series profiles entrepreneurs Earl Cooper and Olajuwon Ajanaku, former Morehouse College golf champions who created the lifestyle brand Eastside Golf to promote diversity on the golf course.
Created by
Produced by
ABC News
ABC News Studios
Brainstormin' Productions
Season List
season 1 || Season 1
Relesed on | 2022-12-14
1
Chapter 1: The Logo
2022-12-14
Two young black entrepreneurs create Eastside Golf to change how the game looks. But disrupting a sport as conservative as golf isn’t going to be easy.
2
Chapter 2: The Break
2022-12-14
Eastside Golf is tasked with designing its first sneaker, and feels pressure to create something groundbreaking and authentic.
3
Chapter 3: The Launch
2022-12-14
Eastside Golf’s first shoe release makes waves in the sneaker community, but Earl and Olajuwon are focused on creating something bigger and better.
4
Chapter 4: The Gospel
2022-12-14
Eastside Golf wants to fundamentally change the game of golf with its products, but traditional forces stand in the way of progress.
5
Chapter 5: The Reveal
2022-12-14
Earl meets with avowed sneakerhead DJ Khaled for advice on how to grow the business; the latest collaboration with Nike is ready for approval.
6
Chapter 6: The Grail
2022-12-14
As Eastside Golf celebrates its latest collaboration with Nike, the founders seek advice on how to build the business while staying true to their values.
CAST
“I would rather entertain and hope that people learned something than educate people and hope they were entertained.” – Walt Disney